54+
35K+
93%
99%
96%
CATEGORY CAPTAINCIES
PLANOGRAMS PER YEAR
CLIENT RETENTION RATE
PLANOGRAM ACCURACY
RETAILER PERFORMANCE RATING
Most retailers have great data.
Few turn it into shelf wins.
That's the gap Deep Dive closes — bridging disconnected insights and missed execution with strategy that actually lands at retail.
CURRENT STATE - WITHOUT DEEP DIVE
Flat Category Performance
Stagnant sales and market share, no clear path forward
Disconnected Insights
Data without actionable results — analysis that doesn't drive decisions
Ineffective Merchandising
Missed execution at shelf, space not working for the category
Lost Share + Margin Erosion
Shrinking competitive position with no clear recovery strategy
FUTURE STATE - WITH DEEP DIVE
White Space Identification
New growth areas and emerging trends spotted before competitors
Strategic Alignment
Brands and retailers in sync, moving toward the same goal
Optimized Execution
Maximized shelf performance — every linear foot earning its keep
Revenue + Share Growth
Compounding results that build on each other over time
— WHAT MAKES US DIFFERENT
Four things that make us fundamentally different from anyone else in this space.
01
Brand-Agnostic by Design
Most category managers serve the largest brand. We serve the category. Our recommendations follow data and the shopper — ensuring retailer trust and unbiased strategy. We grow categories, not agendas.
02
Retail Insiders, Not Consultants
Over 50% of our team are former buyers, planners, and category leads. We don't learn your world from the outside — we've lived it. Less ramp time, sharper instincts, faster results at shelf.
03
Embedded, Not Emailed
Weekly standing meetings with buyers, planners, and IAs. We don't hand over a report — we're in the room when category decisions get made. SVP-level connectivity directly into retail leadership.
04
End-to-End Execution
Most firms stop at the strategy deck. We go all the way — category vision, planograms, transitions, scorecarding. One partner, full ownership, from insight to shelf and back again.
— HOW WE DO IT
Our Growth Engine
A continuous cycle that drives measurable category growth — from insight to shelf and back again, each cycle sharpening the next.
STEP 01
1
Diagnose
Guest behavior analysis
Market dynamics
Competitive landscape
White space mapping
2
STEP 02
Design
Category vision & strategy
SKU strategy & pricing
Planogram design
Assortment architecture
3
STEP 03
Deploy
Shelf execution & transitions
In-store activation
Space segmentation
Line review readiness
4
STEP 04
Measure
POS scorecarding
Market share tracking
ROI measurement
Continuous improvement
— OUR REACH
Experience Across the Entire Store
54+
Active category captaincies
Beauty
Personal Care
OTC & Wellness
Baby & Kids
Seasonal
Grocery & Essentials
Home & Hardlines
General Merchandise
— FROM INSIGHT TO IMPACT
Every insight we surface is built to produce a measurable outcome.
INSIGHT
STRATEGY
IMPACT
Basket Analysis
Cross-category purchase patterns & affinity mapping
​
Adjacency Optimization
Right products side by side to drive unplanned purchases
Larger Baskets
Increased units per transaction and higher ring per visit
Price Elasticity
Demand sensitivity modeling across price thresholds
Pricing Strategy
Competitive price architecture and promotional cadence
Margin Expansion
Improved profitability without sacrificing volume
Shopper Segmentation
Guest profiling by behavior, demographics & occasion
Targeted Assortment
Right product, right shelf, right guest
​
Higher Conversion
More shoppers finding what they need, buying more​
Trend Analysis
Emerging category dynamics, market signals & white space
Innovation Pipeline
New item recommendations and first-to-shelf strategy
Category Growth
Expanded category sales and market share gains
— TWO WAYS TO PARTNER
One Goal: Category Growth.
Deep Dive operates across retailers and brands — always category-first, always aligned.
RETAILER PARTNERSHIP
Category Captain
We embed directly into your merchant team — becoming an extension of your business, not a vendor on the outside looking in.
Embedded with merchant teams
Define category strategy & vision
Full access to shopper + retail data
Own space, assortment & pricing decisions
Category-first decision making always
OUR OPERATING PRINCIPLE
We grow the category first. Maintain strict data separation across clients. We never share retailer-sensitive data across partners.
BRAND PARTNERSHIP
Your Growth Arm
We extend your internal insights capabilities and translate retailer strategy into actionable opportunities at shelf.
Extend internal insights capabilities
Translate retailer strategy into action
Find & capture white space opportunities
Strengthen retailer alignment
Win at shelf within category strategy
HOW IT WORKS
Quarterly business reviews, consumer deep dives, shopper segmentation, line review prep — all within a category-first framework.
— THE TECH
We make our data work hard.
A cloud-native analytics platform powered by DOMO — real time, any device, any question.
React in Real Time
Auto-updating data means goodbye to manual refreshes. Always current. Always accurate. Connects to 1,000+ sources and platforms so you're never behind.
See the Big Picture
Multiple proprietary and third-party data sources, pulled into a single live platform. Macro to micro — consider all angles, visualize data simultaneously.
​
Translating Numbers into Ideas
Custom dashboards. Need-to-know data in clear visuals, plain English explanations. Access from desk or phone. No Excel required.
DATA SOURCES & PLATFORMS
Circana
Nielsen IQ
DOMO
Retailer POS
Shopper loyalty data
JDA/Blue Yonder
Syndicated data
Digital shelf analytics
Market basket data
— THE TEAM
Better Together
Partnership is at the root of everything we do. Our team brings deep retail expertise — many of us from the other side of the table.
50%+
Former buyers, planners & category leads
We speak the language.
Less ramp time. Faster results.
Jodi Tidd
SVP, DEEP DIVE
Tony Berendes
SR. CATEGORY DIRECTOR
Dmitriy Goloborodko
SR. CATEGORY DIRECTOR
Matt Shillings
SR. CATEGORY DIRECTOR
LET'S BUILD SOMETHING TOGETHER
Ready to Win at Retail?
Schedule a 30-minute discovery call. We'll show you exactly how Deep Dive would approach your category — no fluff, just strategy.
Or reach us directly at jodi@deepdivecpg.com · 612.339.2745